by Kieran

Anyone that goes online has come across, and probably used, a Web 2.0 / Social Networking service. Increasingly, these same online users are contributing via blog's, wiki's and other consumer generated media (CGM) outlets...basically CGM is not just for the online geeks anymore. With this increase in communication online the question has to be raised by corporations, who is saying what about our company? Enter Techrigy's , soon to launch, SM2 - Social Media Manager. Monitoring, not necessarily controlling, what is being said about a company is not an easy task. Finding comments is difficult and time consuming, tieing them back to a specific person or group is even harder. Techrigy is looking to help companies do both in a much more time-effective manner. "Techrigy’s SM2 is an enterprise–level management tool that helps organization control and monitor blogs and wikis that employees are utilizing. SM2 discovers and inventories all blogs and wikis being used in an organization, records these communications and monitors them for risks and liabilities."

I do believe that this is a needed service and yes it does have a bit of a "Big Brother" feel, so is it a necessary evil? Depends on who you ask. Corporations have always and will always control business communications, the CGM outlets are now becoming so main stream that Social Networking concepts like Blog's and Wiki's are being adopted by even the largest corporations. With this expansion of corporate communications comes the need to monitor what is being said and (the really HAL part of SM2) identify liability risks. Looking for a way to reign in who and what is being said about your company? Look for SM2's launch in a  few months.

source: Webtribution